Telling stories – the magic bullet for your messages?

We confess: we were really sceptical about story telling. It sounded childish. A nice extra for when you’d like to use up some spare training cash. Nowadays, as if.

But the effects on people when they’ve learned the skills forced us to flip 180 degrees. Stories tap in deeply to how we, as human beings, make sense of the world. They engage people’s emotions as well as their thoughts. So the ideas stick. Useful if you want people to remember your communications.

Telling stories is basically just a simple, powerful way we can persuade people that what we’re saying is valuable to them. By the end of the workshop you will be able to understand:

• what makes good stories; and
•  how to create and use them to motivate yourself, your organisation and your clients

In a nutshell…

• What is a story and why is it so powerful?
• Understand evolutionary and neurological basis for what we remember
• Explore the seven elements of a good story using the S.T.O.R.I.E.S. framework
• Metaphors and microtales
• How to engage your audience using stories
• Practice creating stories for presentations

An example of a StoryWorks workshop

What do you want to get from today?	Engaged and energised
	Check list for the session
	Set expectations of going out on a limb
	Discover what makes story so powerful: an emotional journey
What is a story?	Discover what makes story so powerful: an emotional journey
Why is story and emotion critical?	Understand evolutionary and neurological basis for what we remember
	Understand power of reward and positive emotion in story telling
What makes a good story?	Roleplay the seven elements of a good story (S.T.O.R.I.E.S. framework)
How do you ensure your story sticks with your audience?	Create approach to developing ways to make learning stick for particular children, groups and whole class (Who What Where wheel)
	Plan how to engage particular audience on a 'wholebrain' level.
	Exercises to show great learning goes beyond interactive needs to be interactive AND enjoyable
How do you create a story lesson?	Applying S.T.O.R.I.E.S and Who What Where approaches to create highly engaging lessons