We confess: we were really sceptical about story telling. It sounded childish. A nice extra for when you‘d like to use up some spare training cash. Nowadays, as if.
But the effects on people when they‘ve learned the skills forced us to flip 180 degrees. Stories tap in deeply to how we, as human beings, make sense of the world. They engage people‘s emotions as well as their thoughts. So the ideas stick. Useful if you want people to remember your communications.
Telling stories is basically just a simple, powerful way we can persuade people that what we‘re saying is valuable to them. By the end of the workshop you will be able to understand:
what makes good stories; and
how to create and use them to motivate yourself, your organisation and your clients
In a nutshell:
What is a story and why is it so powerful?
Understand evolutionary and neurological basis for what we remember
Explore the seven elements of a good story using the S.T.O.R.I.E.S. framework
Metaphors and microtales
How to engage your audience using stories
Practice creating stories for presentations
what our clients say
“It sounds like you have really earned your fees here with these guys, so thanks for your perseverance, your skills and insights.”
Tim Richardson
Development Leader for Assurance
PricewaterhouseCoopers
“I found every aspect of the session useful and the activities relevant and engaging. It was very enjoyable and I believe has already helped myself and my team. I have lots to think about how to implement my learning.”
Trudi Easter
QBE
“It was good to see how new colleagues transformed their technique in a few hours.”
Lecturer
Surrey Business School
“I learned a lot – and it felt I learned just what I needed!”
SVE
Shell
“Although I’m an experienced print journalist, I was dreading being interviewed about my work on national television. After this course I felt as if a huge weight had been lifted from my shoulders and I was equipped to deal with whatever questions came my way.”
Gaynor Pengelly
Daily Mail (Financial)
“Excellent delivery. Very engaging, It was fascinating. I wanted to discuss it more.”
Tom Kenny
Trainee Teacher
UCL Institute of Education
“Really useful stuff and very helpful personally as well as professionally”
Katy Riddle
Liberal Democrats
“All parts of the course were valuable as all learning can be taken back and put straight into practice. An excellent blend of interactive group/individual work.”
Course Delegate
Laing O’Rourke
“Thank you so much for such an inspiring day, we look at life a little differently now!”
Karen Robb
GRA
“…they were very good sessions indeed.”
JB
Shell
“Just wanted to write and say how absolutely fantastic the workshop was yesterday. It’s so easy to go wrong with this sort of thing, but it was simply brilliant from start to finish!”
Lecturer
Surrey Business School
some of our clients
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