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we’d prefer our clients didn’t come back
Training that works?
Have you ever had that feeling after some great training, where you feel you’ve really cracked it? Now you have the best communication skills in the
business; now you’re an inspirational leader; now you can speak and write more persuasively than
Barack Obama; now you can tell stories to motivate people better than Winston
Churchill.
But. Six months later, you’ve a guilty feeling that very little’s actually stuck. In the mad rush of the need to get on with the day to day, the
elation and the hard won skills have mostly evaporated.
Stuff that sticks
We started as actors, directors and writers. We came in to do the fun stuff in
other people’s training. We lightened the mood. Made things interactive. We were the icing on
the cake.
However, something happened that took us by surprise. Clients would come up to
us a year later. They’d say things like “We loved your bit and, um, actually that’s all we can remember. What was the rest of the course about...?” Naturally we felt flattered, but also intrigued. Because it seemed that these
courses’ carefully crafted, delicately structured contents were about as sticky as
Teflon.
What’s the cake?
We realised that the sketches, the games, the rôle play weren’t the icing on the cake. They were the cake. Or should have been.
So we went back to basics. We used theatre, neuro-linguistic programming (NLP)
and neurology to put training through the wringer. To create training that was
life changing not mind numbing.
Training in technicolour
Our approach is based on two basic facts about how we all learn:
First, our work as actors, writers and directors show clearly the experiences we
remember are those where we’re not just mentally engaged, but emotionally and physically too.
Second, this practical, common sense observation is reinforced by recent
neurological research. It clearly demonstrates the way in which our brains form
the patterns that determine our behaviour. The more vivid and complete the
experience, the more easily new patterns and behaviours form.
Infinite Space 
24 Lidfield Road, London N16 9LX
Tel: 020 7923 7431
24 Lidfield Road, London N16 9LX Tel: 020 7923 7431
