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StoryWorks
Telling stories – the magic bullet for your messages?
We confess: we were really sceptical about story telling. It sounded childish. A
nice extra for when you’d like to use up some spare training cash. Nowadays, as if.
But the effects on people when they’ve learned the skills forced us to flip 180 degrees. Stories taps in deeply to
how we, as human beings, make sense of the world. They engage people’s emotions as well as their thoughts. So the ideas stick. Useful if you want
people to remember your communications.
Telling stories is basically just a simple, powerful way we can persuade people
that what we're saying is valuable to them.
By the end of the workshop you will be able to understand:
what makes good stories; and
how to create and use them to motivate yourself, your organisation and your
clients
StoryWorks in a nutshell
What is a story?
What must a story have?
What makes a good story?
What can you use stories for?
How do you create/find story?
Does a story have to be true?
Taking your audience with you
Mini stories/images/metaphors
Infinite Space 
24 Lidfield Road, London N16 9LX
Tel: 020 7923 7431
24 Lidfield Road, London N16 9LX Tel: 020 7923 7431